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Robyn:Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science
Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.
Maintained by Gufeng Zhou. Last updated 19 days ago.
adstockingbudget-allocationcost-response-curveeconometricsevolutionary-algorithmgradient-based-optimisationhyperparameter-optimizationmarketing-mix-modelingmarketing-mix-modellingmarketing-sciencemmmridge-regression
11.9 match 1.2k stars 10.32 score 95 scripts