ADP:Adoption Probability, Triers and Users Rate of a New Product
Calculate users prevalence of a product based on the prevalence of triers in the population. The measurement of
triers is relatively easy. It is just a question of whether a
person tried a product even once in his life or not. On the
other hand, The measurement of people who also adopt it as part
of their life is more complicated since adopting an innovative
product is a subjective view of the individual. Mickey Kislev
and Shira Kislev developed a formula to calculate the
prevalence of a product's users to overcome this difficulty.
The current package assists in calculating the users prevalence
of a product based on the prevalence of triers in the
population. See for: Kislev, M. M., and S. Kislev (2020)
<doi:10.5539/ijms.v12n4p63>.
